Netflix adds AI Discover tab for themed content recs
netflix introduces ai discover tab with themed recommendations, powered by a new intelligence layer that responds to user feedback in real time.
netflix is introducing an 'ai discover' tab in its tv app, with the first feature focusing on themed content recommendations such as 'something light', 'family movie night', or 'quick watches'. users can select a theme and receive matching recommendations, with the option to provide feedback to improve future suggestions. the 'ai discover' feature is powered by a new intelligence layer that responds to user feedback in real time and learns from it. the feature is starting to roll out in the us for english-language users on supported tvs. this development comes after netflix recently laid off around 1,000 employees due to slowing growth and decreased user engagement.