Nanoleaf pivots to embodied AI, robotics, and red light therapy
nanoleaf will launch three ai hardware products this year, including a robotic desk companion, as ceo gimmy chu shifts focus from commoditized smart lighting to wellness and embodied ai.
nanoleaf is undergoing a significant brand evolution, moving away from a pure focus on smart lighting as matter and thread standardization drive commoditization and price competition. ceo gimmy chu identifies embodied ai as the next innovation layer, stating the company will release three ai-powered hardware units this year: an ai toy, a desk companion, and a robotic microcontroller. concurrently, nanoleaf is expanding its wellness line after its red light therapy mask became a top-seller, with four new heating and vibration-enabled therapy devices scheduled for release. despite these new categories, smart lighting remains 80 to 90 percent of the business.