rotative
theverge ai · September 2, 2026

MrBeast uses Gemini for wilderness survival

mrbeast partners with google to promote gemini and google health in upcoming videos. this deal happens as youtube pushes for exclusive content.

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google has partnered with youtube creator jimmy 'mrbeast' donaldson to promote its gemini ai and google health in upcoming videos. on september 5, mrbeast will release a video where he and his crew attempt to survive extreme climates using gemini for advice. they will navigate the jungle, desert, and arctic, using gemini to identify dangers and stay ahead. mrbeast will also use a fitbit air in one of his challenges. this deal comes after mrbeast's channel became the first to hit 500 million subscribers and as youtube pushes to keep content exclusive to its platform.

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