MoEngage buys Aampe: why 1M AI agents beat human marketers
moengage acquired aampe for tens of millions to deploy individual ai agents for every customer, shifting marketing from segments to autonomous decisions.
moengage acquired aampe, a startup providing dedicated ai agents for individual customer decision-making, in an all-cash deal worth tens of millions. aampe's technology replaces static audience segments with dynamic agents, a strategy that helped it grow arr by 150% last year. this acquisition aims to help moengage win multi-million dollar contracts by migrating customers from salesforce and adobe to its ai-native platform.