Mirror Particle builds 'world model' to predict human behavior
mirror particle raises funds for ai engine that predicts consumer behavior and reasons behind it, challenging large language models. this affects brands seeking insights.
mirror particle, a two-year-old startup, is taking a novel approach to predicting human behavior by building a 'world model' from scratch. the company's co-founder and ceo, abhivyakti ahuja, argues that large language models are not effective in modeling human behavior as they are trained on written language and not on visual perception, spatial reasoning, and social intelligence. mirror particle's ai engine uses a combination of client data, current events, pop culture, and social media to model demographic segments and track changes in motivations.