Meta's new AI logo sparks hate, designer speaks out
meta hired freelance designer jesscia hische to create a logo for its new ai assistant muse, sparking backlash from fellow designers who accuse her of selling out. this affects freelance artists and small business owners who rely on client work.
jesscia hische, a bay area lettering artist, was hired by meta to design a logo for its new ai assistant muse. she knew the project might be unpopular due to the controversy surrounding ai and meta, but she needed the work to support her small business. hische faced intense backlash on threads, with fellow designers criticizing her for selling out. she explained that she had invested $100,000 in her admin platform studioworks and $30,000 in her art shop for kids, and needed the money to pay her staff. the incident highlights the challenges faced by freelance artists and small business owners who rely on client work, and the unpopularity of generative ai in some circles.