Meta's Muse shopping agent hits $200 avg purchase, sparks corporate anxiety

meta's muse ai shopping agent has been used by over 10 million people in the us and canada, with over 25% using it for shopping, exceeding the company's expectations. the agent has facilitated purchases of over $200 on average. despite concerns that proactive shopping assistants like muse will erode brand loyalty and squeeze corporate profits, executives from companies like doorDash, t-mobile, and hilton say they haven't seen significant disruption yet. meta ceo mark zuckerberg said the company plans to charge businesses a fee for transactions facilitated by muse, which could eventually top the company's advertising business.