Meta's Muse AI app hits 10M US downloads in 40 days

meta's ai companion, muse, reached 10.9 million downloads, 10.2 million in the us, in 40 days. it had a 30% retention rate after 7 days and 23% after 14 days, compared to 19% and 16% for ai rivals. muse's daily active users hit 2.5 million on october 16, a 15% week-over-week increase. meta allocated 39% of its advertising spend to market muse in october.