Meta's AI factory is spinning out apps faster than ever
meta credits llms for rapid development of new apps like seller and forum, signaling a shift to faster, ai-driven product experimentation.
meta is using llms to overcome its long history of failed app launches, deploying ai to rapidly ship standalone products like the marketplace seller app and groups forum. cfo susan li revealed that every instagram reel and feed post is now processed by an llm to improve ranking and recommendations, marking a full integration of generative ai into its core discovery engine. this technical infrastructure allows meta to scale new apps faster by using agents for code evaluation and trend detection. the company plans to build more consumer products soon, relying on ai to solve the product retention issues that shut down previous efforts like the npe team.