Meta's AI deepfake feature died in 48 hours
meta disabled the 'expand ai' feature after backlash that it allowed non-consensual deepfakes of public users. this forces a reset for how ai models handle public data and likeness rights.
meta immediately retracted a feature for its 'muse' ai model that allowed generating images of any public instagram user via a simple tag. the rollout drew sharp rebuke from the national center on sexual exploitation and sag-aftra for creating a seamless pipeline for harassment and sextortion. while meta offered an opt-out setting, the company admitted the feature 'missed the mark' on safety and user consent. this underscores a growing gap between technical capability in generative media and the legal or ethical frameworks required to deploy them safely.