Meta's AI ad promises connection using a song about the apocalypse
meta released an instagram ad set to david bowie's 'five years,' a track about the end of the world, to promote its vision of a connected ai future, signaling the company's attempt to rebrand ai amid growing skepticism.
meta released a new ad titled 'call us optimists' that uses david bowie's apocalyptic track 'five years' to promote its ai-enabled smart glasses and mission to connect people. while the ad highlights human moments, critics noted the irony of using a song where the newsman 'wept and told us earth was really dying' to sell a tech future. this follows anthropic's recent 'hope' ad, indicating top labs are prioritizing soft branding campaigns to combat rising techno-dystopianism.