rotative
wired ai · July 7, 2026

Meta trains Muse on your Instagram face unless you toggle a hidden setting

meta's new 'muse image' model lets users generate ai visuals using any public instagram profile by default. this automatic opt-in forces users to manually disable a deep setting to prevent their likeness from being cloned without notification.

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meta released the 'muse image' ai model, allowing instagram users to generate images that include the likeness of any public account simply by tagging their username. the feature is active by default, potentially exposing public users to deepfake-style remixes without their consent or knowledge, as meta provides no notification system for ai generations. users can prevent this by switching to a private account or manually toggling off 'allow people to use your content on instagram and with ai features' in the app's settings. this rollout highlights a growing trend of opt-out privacy policies in ai training, prioritizing data acquisition over user consent.

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