Meta tests premium AI subscriptions alongside Facebook Plus
meta tests meta one plus and meta one premium subscriptions for its ai assistant, offering advanced reasoning and media generation for $7.99 to $19.99 per month.
marking a shift away from ad-only revenue, meta introduced $3.99 to $2.99 per month plus plans for its social apps featuring profile customization and story insights, while separately announcing the beta for 'meta one' subscriptions targeting ai users. the new ai tiers distinguish themselves with compute capacity, where the $19.99 premium plan unlocks a 'thinking mode' for deep reasoning and higher fidelity media generation compared to the standard $7.99 offering. this move aligns meta with industry trends of monetizing large language model inference costs, ensuring casual access remains free while charging power users for heavier computational loads.