Meta lets @ mentions hijack your face for Muse AI
meta's new muse image model allows users to @ mention instagram accounts to incorporate likenesses into ai photos, raising concerns about privacy and consent on social platforms.
meta introduced the muse image model, developed by its superintelligence labs division led by alexandr wang, replacing the llama lineup for image tasks. the model features an agentic design that collaborates with the muse spark llm to reason and plan before generation. uniquely, it enables users to @ mention any instagram account, utilizing public photos to build visuals of that person, although meta states users can control ai reuse of their content. this signals a major shift in consumer ai, moving from stylized filters to direct identity manipulation within the social graph, impacting 3 billion users across meta's ecosystem.