Meta is betting big on AI — set to a song about human extinction
meta launched a pro-ai ad using david bowie's 'five years,' a track about global extinction, highlighting a disconnect between tech optimism and cultural awareness.
meta released a new advertisement titled 'call us optimists' to counter fears that ai will isolate humanity, but the company soundtracked the visuals with david bowie's 'five years,' a song explicitly about the planet having five years left to live. this creative oversight starkly contrasts with the ad's message, as the lyrics preceding the chosen clip discuss earth dying and news anchors weeping. the campaign, backed by mark zuckerberg, aims to frame ai as a tool for connection and shared potential. however, using a track about extinction to sell a technology often associated with existential risk reveals a significant blind spot in meta's cultural strategy.