rotative
theverge ai · June 6, 2026

Meta built an AI clickbait feed — then deleted it

meta built a dedicated 'for you' feed in its ai app that generated fake, sensational news stories, but disabled the feature after public scrutiny.

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meta added a 'for you' tab to its ai app that auto-generated sensational clickbait stories like 'the anatomy of the devastating british tut' and fake rolex reviews. these articles, triggered by hidden prompts, offered no factual sourcing and sometimes hallucinated narratives. after the verge highlighted the feature, meta stated it would pull the feed entirely.

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