meta ai invades threads dms: can it stop you from switching to chatgpt?
meta integrated its ai assistant into threads dms globally, allowing users to query it and share posts privately. this move aims to keep users inside meta's ecosystem to compete with openai and google.
meta launched its meta ai chatbot in threads direct messages, enabling users to privately ask questions and analyze posts, images, and videos without leaving the app. this feature, available globally starting monday, expands on existing public integrations and brings threads in line with meta's other social platforms. the company is also giving users control over public interactions, allowing them to mute @meta.ai or hide replies in their feeds. by embedding its own assistant, meta intends to create a self-contained ecosystem that discourages users from seeking out third-party ai services like chatgpt or gemini.