Melius raises $25M for AI ad campaign platform

melus, an ai platform for generating ad campaigns, images, and videos, announced $25m in funding, including $20m series a led by crv and $5m seed round led by general catalyst. founded by ex-ramp engineers joowon kim, young kim, and arnav ramu, melus initially built an ai-powered performance marketing tool but pivoted to focus on generating creative assets and campaigns. the platform competes with higgsfield, valued at $5.4b, and claims to have reached $1m in annualized revenue within two months of launching. melus aims to provide a tool for users to turn ideas into reality using plain language.