Jersey Mike's IPO files mention AI 22 times — but sell sandwiches

jersey mike's mentioned artificial intelligence 22 times in its s-1 filing, despite being a franchise chain that sells submarine sandwiches. the company included generic warnings about ai-related risks, stating only that it is 'beginning to use ai technologies,' while software and data were cited significantly more often as operational drivers. this move mirrors a trend where non-ai companies leverage ai terminology to appeal to investors, similar to recent tech ipos and venture capital pitches. the strategy underscores the extent of the current ai hype, where even food businesses must claim ai relevance to maintain market attractiveness. ultimately, this saturation of ai buzzwords in unrelated sectors signals that investor enthusiasm for the technology may be peaking.