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wired ai · June 4, 2026

jeff bezos backs flourishes $2.5b hunt for the brains core algorithm

jeff bezos led a $50m seed into neuro ai startup flourish, which is raising at a $2.5b valuation to reverse-engineer the human brain to solve ais energy and learning crisis.

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flourish labs secured $50m in seed funding led by jeff bezos to build cortex ai, a synthetic intelligence system designed to match the human brains 20-watt power efficiency and learning capabilities, contrasting sharply with current llms that require gigawatts of energy and static training sets. the company, founded by former amazon executive rob williams and neuroscientist thomas reardon, plans to use wet lab experiments and interdisciplinary teams to discover the brains core algorithm, aiming to solve ais looming power and data bottlenecks. with a total war chest of $500m and a valuation of $2.5b, flourish plans to release intermediate models as products while pursuing a long-term goal of creating a brain-like system that learns continuously on minimal hardware. this signals a significant shift in investor interest toward biologically-inspired architectures that could bypass the diminishing returns of scaling existing transformer models.

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