Itaú brings generative AI to entire customer base with ia.i
itaú launches ia.i conversational interface for customers and employees, applying ai first strategy in regulated sector.
itaú launched ia.i, a conversational interface, and the iara governance platform to implement its ai first strategy across its customer base and employees. this development is notable as it occurs in one of brazil's most regulated sectors. by introducing these ai-powered tools, itaú aims to improve customer and employee experience while navigating regulatory requirements. the ia.i interface and iara platform are key components of itaú's approach to leveraging ai.