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theverge ai · October 28, 2026

Instagram's Adam Mosseri warns AI negativity will worsen

adam mosseri says worries about ai come down to 'a fear of being left behind in some way.'

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adam mosseri, head of instagram, believes that negativity around ai will continue to grow, especially in creative industries. he attributes worries about ai to a fear of being left behind. mosseri mentioned that instagram is working on labeling ai-generated content and accounts, and is exploring ways to address ai fakes and 'ai slop.'

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