rotative
the decoder · August 31, 2026

Instagram struggles to label AI profiles

instagram admits users can't tell ai profiles from real people, introduces new labels. this affects all users.

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instagram users frequently mistake ai-generated profiles for real people. in response, instagram is replacing its 'ai creator' tag with a new 'ai-generated profile' label. profiles lacking this label will experience throttled reach and recommendations, although affected accounts can add the label or appeal via account status. this change impacts creators who generate content using ai and those who opt-in to keep their full reach.

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