Instagram labels AI-generated profiles, limits reach of unlabeled accounts

instagram is taking steps to address the rise of fake ai-influencer accounts by introducing a new 'ai-generated profile' label, previously known as 'ai creator'. accounts that don't self-label their ai-generated profiles will be penalized by limiting their reach, meaning their posts won't be recommended to non-followers in reels and explore. profile owners can appeal if wrongly flagged. instagram clarifies that people using ai tools to generate content don't need to add the label. this move aims to increase transparency around ai-generated content.