Instagram adds AI assistant to optimize posts
instagram adds ai 'creative assistant' to give users feedback on posts, suggesting changes to increase engagement. this affects creators, changing how they shape content.
instagram has announced an ai 'creative assistant' in its edits app, offering creators personalized feedback on their posts. the tool uses data from a user's instagram account, such as likes, views, retention, and shares, to spot patterns and provide suggestions. creators can ask open-ended questions about trends, content performance, and audience engagement. this feature is part of a larger shift in social media platforms providing creators with ai-powered insights to maximize engagement. meta plans to finance its ai ambitions, potentially making advanced features available through a premium subscription.