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techcrunch ai · May 1, 2026

India leads adoption of ChatGPT Images 2.0

openai reports india is the largest market for chatgpt images 2.0, with 5 million downloads during launch week versus 2 million in the us. global engagement remained modest, rising only 1.6%, while emerging markets like pakistan and vietnam saw download spikes up to 79%.

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OpenAI reports India has become the largest user base for ChatGPT Images 2.0, generating approximately 5 million downloads during the launch week compared to 2 million in the U.S. The new model features improved text rendering in non-Latin scripts like Hindi and Bengali. Data from Sensor Tower and Similarweb indicates a mixed global response, with web traffic increasing only 1.6% week-over-week and daily active users rising roughly 1% worldwide. Emerging markets showed stronger growth, with Pakistan, Vietnam, and Indonesia experiencing download spikes of up to 79%. Indian users primarily utilize the tool for self-expression, creating studio-style portraits and avatars.

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