India is Claude's #2 market — and it's paying 25% more than US users
anthropic launched inr pricing in india, its second-largest market, with plans costing roughly 25% more than in the us due to taxes and localization.
anthropic rolled out inr-denominated subscriptions in india, setting pro at ₹2,000 and max at ₹11,999 annually, effectively making local users pay premiums over us rates due to taxes. the country represents anthropics second-largest market with 5.8% of global usage, driving the company to open a bengaluru office and hire ex-microsoft leadership. however, the rollout lacks upi support, creating friction compared to openai, which offers local payment rails. this signals a push to monetize a massive developer base amid price sensitivity and recent model access restrictions.