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wired ai · May 13, 2026

Hugging Face researcher Sasha Luccioni launches Sustainable AI Group

hugging face sustainability researcher sasha luccioni founded sustainable ai group with former salesforce exec boris gamazaychikov to help companies measure and reduce ai emissions.

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sasha luccioni, known for creating hugging face's energy efficiency leaderboards, founded the sustainable ai group to address the lack of transparency regarding supply chain and grid emissions from major ai labs. the venture targets enterprises facing internal and regulatory pressure to understand how tools like microsoft copilot affect environmental, social, and governance (esg) goals. luccioni aims to fill data gaps identified by the international energy agency and help companies select less carbon-intensive models, specifically targeting understudied areas like multimodal generation.

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