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techcrunch ai · October 15, 2026

Gudea uses AI to track online crises before they erupt

gudea leverages ai to help organizations prevent social media crises, providing context behind online conversations. this affects companies and government agencies.

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gudea, founded in 2023 by keith presley, jonathan sperber, and james thomin, uses ai to track how stories and rumors spread online. unlike traditional social listening platforms, gudea analyzes behavior, relationships, and pathways through which information travels. the company has nearly 40 clients, including a fortune 50 telecommunications company, a fortune 50 retailer, and one of the world's largest ai labs. gudea's technology helps organizations spot trouble brewing online before it turns into a crisis, providing context behind online conversations.

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