Google's Gemini struggles with branding, mirroring AI industry's UX issues

google's gemini app has a branding problem due to its multiple features, including chat, spark, and daily brief, each with its own branding and navigation. daily brief, an ai-enabled agenda, may provide unnecessary and unsolicited information, while spark, an ai agent, is packaged as a standalone brand. this approach may confuse users and make the app less user-friendly. the issue is not limited to gemini, as other ai apps, such as claude and chatgpt, also require users to navigate between different modes. in contrast, apple's siri approach, which integrates ai into existing apps and features, may be more appealing to consumers.