Google takes AI Search ads global as core ad growth slows
google expands ai search ads internationally to boost revenue as core search ad growth decelerates to 12% year over year. this affects big tech's advertising business.
google announced the global expansion of ads in its ai-powered search experiences during alphabet's third-quarter earnings call. the company's search advertising growth continued to decelerate, with revenue growing 12% year over year in q3, down from 17% in q2 and 19% in q1. google's ai features are changing how people use search, with queries in ai mode being three times longer on average than traditional searches. the company reported $127.6 billion in revenue, up 25% year over year, and alphabet shares fell 8% following the results. google's ceo sundar pichai credited ai features with changing how people use search, including prompting longer and more complex queries.