rotative
techcrunch ai · August 14, 2026

Google removes visible AI watermarks — and keeps invisible ones

google enabled removing visible watermarks from gemini, flow, and lyria generations. this shifts transparency to hidden metadata, impacting content provenance and verification workflows.

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google released a settings update allowing users to disable visible watermarks on ai-generated media from gemini, flow, and the lyria model. while the visual overlay is now optional to support professional use cases, invisible synthid markers and c2pa metadata will persist to ensure content transparency. additionally, google open-sourced credentio, a library for developers to implement local metadata validation. this balances creative flexibility with the industry need to trace ai-generated content.

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