Google overhauls AI subscriptions with three tiers
google restructures ai subscriptions into three tiers ranging from $7.99 to $99.99, introducing a consumption-based billing model and new agents like gemini spark.
google restructured its ai offerings at i/o 2026 into three tiers: plus for $7.99, pro for $19.99, and ultra starting at $99.99. the move abandons daily prompt caps for a compute-based model that resets every five hours, where complex requests consume more quota than text. new features include gemini omni for video generation and daily brief for email aggregation, while ultra users get access to the autonomous gemini spark agent and project genie. the company bundled services like youtube premium lite and health premium, while cutting the price of its highest tier from $250 to $200.