rotative
techcrunch ai · September 27, 2026

Google lets Indians buy Flipkart products via Gemini

google starts testing buying products from flipkart directly through gemini and ai mode in india for select users and products.

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google has begun testing a feature allowing indian users to purchase products from walmart-owned flipkart directly through gemini and ai mode. the test, limited to select users and products, displays a 'buy' button on flipkart product listings, redirecting users to flipkart's checkout flow. this move aims to enhance google's ai services by facilitating transactions. the test may expand to more users and products ahead of india's festive shopping season. google has a financial relationship with flipkart, having invested $350 million in 2024.

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