Google injects Gemini AI into Search ads
google search will now use gemini to generate ad descriptions and allow users to chat directly with sponsored content.
google announced that its gemini ai will write descriptions for sponsored products and power conversational ad units where users can ask questions directly via an 'ask a question' button. the company is piloting new 'native style' ad formats within ai mode that display sponsored results in recommendation lists or as large visual units answering specific queries. these updates coincide with google's broader shift toward ai-generated search results and conversational query handling.