rotative
techcrunch ai · July 30, 2026

Friend adds voice and raises price to $249 as AI wearables struggle

avi schiffmann's friend wearable adds a voice feature and raises its price to $249. the move tests whether consumers will pay a premium for ai companionship.

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friend 2.0 introduces voice capabilities, allowing the necklace to speak with a unique personality via a built-in speaker. the price hike to $249 comes as most ai wearables, like the humane pin, fail to gain traction. schiffmann frames the device as a confidant or god-like entity rather than a tool. this tests the market demand for high-end ai hardware amid a landscape of failed competitors.

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