Freya Holmér's viral game prototype was cloned by AI in a day
a developer's tetris variant was cloned within days by ai tools with zero coding skill, sparking fears that sharing ideas online invites immediate theft and devalues artistic craft.
freya holmér posted a 50-second clip of her rotating tetris game, tetris effect, and within days, users leveraged generative ai tools to build and launch clones like 'rotris' and 'blockfall'. one copier, charlie greenman, admitted he used prompts and conversations with an ai to build the game in roughly 24 hours without writing code, a process holmér says devalues skill. this incident highlights a growing concern where the barrier to cloning ideas has dropped to near zero, causing developers like lucas pope to withhold public updates to prevent their concepts from being 'slurped by ai'.