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techcrunch ai · November 2, 2026

Elon Musk slashes Grok Bot limits as costs spiral out of control

elon musk limits grok bot usage due to high costs, affecting users. grok bot's growth and profitability now at risk.

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elon musk throttled grok bot limits due to high costs, with some users reporting maxed out usage limits over halloween weekend. musk confirmed on x that the cost of serving grok bot was unsustainably high relative to revenue. spacex's ai division, renamed super intelligence, turned a $431 million profit, but grok bot's growth and future profitability may be affected by the cost issue. musk has not shared how subscribers' usage limits will be impacted moving forward. grok bot has been a success story for spacex, with ai now making up 52% of company income.

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