Disney bets on Adobe Firefly for brand-safe AI models
disney partners with adobe to build custom ai models using firefly foundry for its entertainment productions and theme parks. this helps disney ensure brand-safe output.
disney and adobe are partnering to create custom ai models for disney's entertainment empire. adobe will use its firefly foundry to develop models tailored to disney's brands, trained on knowledge of disney characters, environments, and visual styles. these models will produce commercially safe, production-ready output for disney's theme parks, cruise line, and espen content. the partnership also includes expanding internal creative workflows at walt disney studios and boosting fan engagement for sports content. this move comes as disney plans to cut thousands of jobs and trim costs by 20 percent annually.