Disney and Adobe build custom generative AI tools

disney and adobe are partnering to develop proprietary generative ai models to support disney's production pipeline. the partnership, announced at adobe's max conference, will give disney early access to adobe's latest technologies, including ai models customized for disney's properties. these models, developed with adobe firefly foundry, are trained on disney's unique world knowledge to generate commercially safe and production-ready outputs. the partnership aims to accelerate disney's creative workflows, enhance espen content, and develop more creative projects. this collaboration builds on the existing relationship between the two companies, with adobe already working with disney's imagineering r&d division.