DeepMind backs A24 as Hollywood fights AI's creative risk

google deepmind invested $75 million in a24, the studio behind hits like 'everything everywhere all at once,' to form a first-of-its-kind partnership focused on building ai tools for filmmaking. the investment follows similar moves by netflix and amazon to integrate generative ai into production pipelines, but deepmind explicitly emphasizes artist empowerment with ceo demis hassabis stating the goal is to enable authentic storytelling. this deal signals a strategic pivot for google deepmind into the entertainment sector, attempting to secure hollywood adoption by partnering with critically acclaimed creators rather than imposing technology top-down. successful integration of these tools could redefine pre-production and post-production workflows, though the industry remains wary of ai's impact on labor and copyright.