D'Addario's fake AI shred proves authenticity is the new premium
d'addario admitted to using suno ai to regenerate music in a promo video after denying it for weeks. the backlash exposes growing consumer distrust of ai in creative arts.
after nearly two weeks of denial, d'addario admitted that a promotional video for its guitar strings incorporated audio regenerated with suno ai. evidence from audio analysts revealed discrepancies between the logic pro sessions and the final track, forcing the company to retract claims that the sound was merely the result of autotune or landr mastering. d'addario apologized for the deception and for aggressive moderation of user comments, stating it will mandate disclosure of ai use by partners. the backlash signals a growing demand for authenticity in creator-focused markets, where ai generation is often viewed as a threat rather than a tool.