Creator marketplace Passionfroot raises $15M as AI commoditization drives B2B brands to influencers

passionfroot raised $15m in a series a funding round led by insight partners to open offices in new york and sao paulu, responding to surging demand from ai companies. the startup reports revenue grew 13x over the last year by partnering with ai-native brands like elevenlabs, replit, and figma, which rely on creators to cut through market noise caused by ai commoditization. to support this, passionfroot released zest, an ai agent that helps brands manage campaigns and measure impact on ai citations, alongside a proprietary creator graph for performance tracking.