Context-aware AI crucial for enterprise success
celonis' devavrat shah says ai agents need operational context to deliver value in business processes. without it, they risk making costly mistakes.
enterprise ai has reached a crossroads, with leadership teams seeking proof that scaling up will positively impact their bottom line. however, many ai initiatives are failing to deliver value due to a lack of operational context. celonis' devavrat shah advocates for 'decision intelligence' that connects ai agents to business processes and data. this approach enables ai to understand workflows, operate within guardrails, and produce actionable recommendations. shah advises organizations to start with specific business decisions, identify areas for improvement, and test ai's impact.