Cognition buys Poke: Devin needs a personality
cognition acquired ai assistant poke for low nine figures to inject its personality model into devin. this move signals that ai agent interaction style is becoming a competitive moat.
cognition acquired the interaction company, creator of the text-based ai poke, for a low nine-figure sum to make its devin coding agent feel more like a colleague. poke, which processed 100 million messages in three months, offers a conversational, personality-driven style that contrasts with devin's purely functional approach. cognition plans to use poke's interaction model to humanize devin, while leveraging its own infrastructure to reduce poke's high operating costs. this acquisition suggests that the next frontier in ai competition is not just reasoning ability, but the user experience and emotional resonance of the agent.