Cocomelon studio tells artists to experiment with AI

moonbug entertainment, the studio behind children's entertainment shows like cocomelon, little baby bum, blippi, and mia's magic playground, has instructed its animators to begin experimenting with artificial intelligence in the production of its shows. the company's generative ai policy and 'studio ai bible' guidelines, obtained by 404 media, outline how ai will be used to assist artists while ensuring substantial human creative input. ai can be used for tasks such as ideation, scripting, storyboarding, design, and animation, but with specific guardrails in place. for example, ai can be used to refine human-authored drafts, generate visual research, and create generic designs and textures, but not to originate key creative elements like new characters, core storylines, or song lyrics. this development affects the creation of content for moonbug's massive audience, which includes hundreds of millions of subscribers on youtube and viewers across various streaming services. the use of ai in content creation raises questions about the role of humans in the creative process and the potential impact on the industry.