Coca-Cola's AI cuts waste in Malaysian retail orders
coca-cola uses ai to optimize product orders for 39,000 malaysian retailers, reducing waste and improving efficiency.
coca-cola introduced coke buddy, an ai-powered platform that suggests products and quantities for malaysian retailers. the perfect basket feature utilizes coca-cola's central recommendation engine to analyze previous orders, ordering frequency, seasonality, weather, and purchasing patterns. this helps optimize inventory and reduce waste. coke buddy currently supports around 39,000 retail outlets across malaysia. this implementation aims to improve the efficiency of coca-cola's supply chain.