rotative
the decoder · October 5, 2026

ChatGPT loads ads while generating images

openai launches new ad format on chatgpt, displaying product carousels during image generation for us users. this expands its ad revenue strategy.

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openai is launching a new ad format on chatgpt, displaying product carousels or rows of product images below the generated image during image creation for users in the us. the ads are labeled as advertising and show products in use or related experiences. this test starts later this month with an initial group of advertisers. openai is also enhancing its measurement tools, allowing advertisers to send conversion data through various platforms and testing geo-based experiments to gauge ad impact. the company has been running ads on chatgpt since february, now in over 40 countries, and aims to hit $100 billion in ad revenue by 2030.

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