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techcrunch ai · October 1, 2026

ChatGPT lets users virtually try on clothes with new shopping features

openai launches virtual try-on and favorites features for chatgpt users to help with online shopping. this uses chatgpt images 2.5 model.

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openai has launched two new shopping features for chatgpt globally. the virtual try-on feature allows users to upload a selfie or full-body photo to see how clothing or accessories would look on them. users can also upload an image of an item and ask chatgpt to try it on. the features use chatgpt images 2.5 model, which produces more natural lighting and richer textures. the other feature, favorites, lets users save products to a library for later reference.

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