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theverge ai · November 10, 2026

ChatGPT gets verified Business Agents for e-commerce

chatgpt introduces verified ai business agents for eligible us businesses to assist with comparison shopping and customer inquiries.

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chatgpt is introducing verified ai 'business agents' that represent companies and can assist with tasks like comparison shopping. these agents will be available in a suite of business-focused features in chatgpt, currently in beta. eligible e-commerce and online service businesses in the us can create a business agent, which can be verified through a feature called business hub. business hub also provides insights such as mentions in chatgpt responses and top 'discovery topics' for the business. chats with business agents will be clearly labeled and separate from the main chatgpt conversation.

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